Direct marketing

noun

noun ·Rare ·Advanced level

Definitions

Noun
  1. 1
    Marketing that reaches potential buyers by communications directly addressed to the consumer or customer. uncountable

    "In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result."

  2. 2
    marketing via a promotion delivered directly to the individual prospective customer wordnet

Synonyms

All synonyms
direct selling

Example

More examples

"In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result."

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